How Well Do You Really Know Your Ideal Client?

How Well Do You Really Know Your Ideal Client? It happens all the time. You complete the exercise to create your ideal client avatar. It’s one of the first things taught when starting a business. This vision of your ideal client guides everything you do, including pricing (you can’t charge that single mom as much as you can the CEO of a Fortune 500 company), pain points (mom probably isn’t worried about shareholders), and even the color of your logo. So you spend a few hours considering things such as: Age group Income Family status Education Lifestyle goals Location Maybe you even write up a nice little story about your ideal client. You give her a name, a couple of kids, a husband who just doesn’t get it, and a load of student loans. You know quite a bit about her, you think. But you would be wrong, and if you stop there, you may be missing a huge piece of the puzzle—and losing out on the best clients because of it. Personality Mismatch Here’s something that’s rarely considered in the “ideal client” equation, and it’s arguably the most important part: personality. If you’re fun-loving, outspoken, loud and a sharp sense of humor, then a more reserved, quiet prospect who spends her time volunteering at the church is probably not a good fit for you. Sure, she might need your help, and she might love your products, but for one-on-one coaching, this match-up is a disaster. Either she will be uncomfortable with your style, or you’ll be miserable trying to reign in your natural exuberance. Better to pass mom on to...
Easy Ways to Create and Streamline Content

Easy Ways to Create and Streamline Content

Have you ever heard the expression content is king? Then how you market the quality of content is queen. Even on a shoestring budget, you can create content on a consistent basis and increase your credibility and visibility. It can be overwhelming for business owners, entrepreneurs and even from a social standpoint in delivering content and overcoming the challenge of balancing so much on our plate. We’ve all experienced having “not enough time” disease. However, it can also work against us because the same holds true for things such as paying our bills on time and managing our emails more efficiently, just as examples. “Survival in the online world is not for the faint of heart and in this case producing quality content is critical!” Here are some things to first consider: • First answer the question for yourself “What is content?” Content is creating and sharing valuable content to attract potential customers. The goal is to convert potential customers (leads) into customers and to do achieve this through providing valuable content in multiple ways. Also, to become an expert in your industry, you want to provide content related primarily to what you offer or can provide to the needs of your target market. • There are endless opportunities to create content that we face on a daily basis. The key is getting better at recognizing them. To help create content that helps create engagement and build relationships with your subscribers or audience, talk about pain points. Here you have to be clear on what issues or problem your target market needs solutions for and point out the importance of solving the problem. Ways...
Put procrastination in it’s place!

Put procrastination in it’s place!

Being grateful for honoring your dream and honoring that UN-apologetically is a powerful feeling. There is no catch 22 and your dream and what you were designed to do is so unique to you. Let your light shine through! You don’t have to confront it but reality will come find you if you decide to suppress the dream and live in wish mode. Honor the dream but a different price, this time next year you may not even recognize yourself and see yourself in a way that you never did because you are starting to honor yourself. People that hold you accountable and prime you to live your best version of you are the ones you need to be around. People come into your life for different reasons and seasons.Your job is to know which ones mean you no good and which ones you can hold onto and take root from because what they are offering you is fruitful. It’s important to decipher who you take advice from, because you don’t know their intention and what kind of fruit they bear. Put procrastination in it’s place on notice. If the dreams you have don’t make you uncomfortable, those dreams aren’t big enough. Push the pedal to the medal!! Focus on the clear view not the rear view and don’t get caught up on the cheese, focus on the trap. Complacency is a trap. You have to learn to differentiate between those who operate with a ‘nothing to lose’ behavior and those who operate as if they have everything to lose. It’s all or nothing. Set benchmarks for yourself. When I ran track in high...
Effective Strategies to Improve Search Engine Optimization

Effective Strategies to Improve Search Engine Optimization

Effective strategies for start-ups on how to Improve Search Engine Optimization There was a time when just having a number of directories or having a mediocre BlogSpot blogs with a few entries would feel like hitting the jack pot with Google ranking. But those days are long gone and it’s full speed ahead! Google algorithms change so often and only deliver the most relevant content as possible so it’s safe to say, staying on top of Google is not easy. However, the benefits for the searcher are beneficial so it’s important to keep that in mind. Having an effective link building strategy for example, is simple but very important not to miss and take lightly. The objective is to get on high authority websites and to also link back to your website or your personal blog. This is where the magic happens. Some examples of how to do this and implement an effective process of lead generation and strategy would be to target your influencers’ blog sites. Your approach is critical but here’s a visual put it in proper perspective before diving in. Use Your Influence Decide you are a just as much an influencer and thought leader in your area of interest as the next expert. Your influence affords leverage to offer and ask for backlink; which then in turns offers you to guest blog as a contributor on other high authority sites. Share Your Pain Pill This strategy is worth its weight in gold. People will reach for a pain pill quicker than a vitamin. Being authentic and transparent is essential to your shelf life. You want people to...
The SIDE EFFECTS of small businesses that failed

The SIDE EFFECTS of small businesses that failed

You ever notice during commercials for drug related products that promote their product can solve your issue like help you sleep better or stop the pain like quit smoking and everything is over glorified and minor details are left out… and then comes the side effects. Notice how the commercial speeds up and the person in the commercial talks fast and breezes over the risks and potential harm. For instance, the casual mention of insomnia, anxiety, blood clots, heart disease or heart failure. I’m sorry… did you say heart failure? Unlike in commercials or in movie trailers, where the side effects are skimmed over and do not show the whole picture, as humans we’re wired to ask about more questions and get more information before making decisions or taking action. Like buying a car for example, we kick the tires and ask about the warranty. With business, we naturally do the same. We generally do business with people we know, like and trust. And can relate to. If the person who is trying to sell something, is not focused on our needs, then that person just missed out on a commission. Lessons Learned in Business In business, I learned successful people operate differently than the way most other people operate. It’s all about risk versus reward; and that’s what successful people in business take into consideration. Most people will walk away from business, because they can’t see the reward on the front end. It’s natural to have those instincts, of course, because we all have“fight or flight reflexes” and intuition. The difference is, most are conditioned because of past failures or mistakes...

Leverage and Repurposing your Content

Leverage and Repurposing your Content Do not commit the common mistake of not utilizing your blog entries to their maximum potential. More often than not, bloggers would usually write entries and let them go unnoticed and then forget about them. If you have written something which you know is worthwhile, do not let it go to waste. Start digging through your blog entries and make them worthy of reading again as you find through seven simple ways on how to leverage and repurpose your content: 1. Post your blog entry or your link to your blog entry in popular social media sites – hello Twitter and Facebook! This is probably the easiest way to leverage your content. 2. Why not post your blog entry as a response or guest post to the blog sites of your friends? Do not worry about relevance as for sure the problems of yesterday are still the problems of today. Go ahead and use your previous posts to respond to the current issues on hand. 3. Link you old blog entries to your new posts. If you know that your previous blog entry is relevant to your new one, then by all means, include the link of your old one to the new entry, which you are writing. It will actually make you sound more credible. And besides, sometimes it is actually interesting for readers to know how a person was before, how he has changed and how he is today. 4. Submit your articles in article directories. As long as it is you who have written the article, it would not be a problem at all. 5. Be creative and transform...